Jessica Kane - THIS WAS NOT BRAVE.

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As the Creative Director and co-founder of a feisty, passionate and body-loving startup, it's my mission to empower women every single day to enjoy their lives and bodies to the fullest. Our journeys are so varied and there isn't one perfect type of body. Back in July 2015, a passionate post from my blog made headlines and went viral reaching 30 million people worldwide. I hope to keep that energy and mission of body positivity alive with every single post, collection and outfit you see at Society+. 

The Post Heard Around The World

THIS WAS NOT BRAVE. I've been told how brave I am for not having a cover-up, but going with out a wrap would only take bravery if I cared what others thought of me, but I don't. I spend my time worrying about things I CAN control and this day, I was only thinking about how fab I felt and how much sun I was catching. Things that DO take bravery? A family battling tragic illness, a mother trying to beat addiction, a person trying to break free of domestic violence, reaching out for help when you have already planned your suicide and feel like you can't breath one more day. THAT is brave. Not wearing a swimsuit at the beach. LIVE life and only worry about what really matters. 


  • Tracy: June 26, 2015

    I admire you so much & wish that message could permeate my mind!

  • Liz Irwin: June 21, 2015

    I think you may be my new hero. Thank you so much for showing the full figured women glory and being a huge part of ending body shaming. Thank you, thank you, thank you. Maybe brave is the wrong word, but “vibrant” and “badass” come to mine.

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