As Seen In: Refinery29

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One thing that's clear from recent #hashtag battles is that women want to see models who look more like them. And, at least one new e-commerce site agrees: Cool Gal Blue only uses “average” women (that is, non-professional models) to showcase its offerings — such as tulle tutus, floral dresses, and skinny jeans. With Michelle Crawford as CEO (and all-around badass babe and CEO of Skorch magazine Jessica Kane as creative director), it's clear that this site means to dispense with the unrealistic standards that pervade the industry.

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